Insomniac is bringing the spirit of PLUR beyond the festival grounds this holiday season with the return of Insomniac Cares, a community-driven initiative focused on making a difference for families and children in need. The relaunch includes a series of holiday toy drives at three of the company’s fall festivals: Boo! Arizona, Escape Psycho Circus, and EDC Orlando.
Through these events, festival attendees have the opportunity to turn their love for dance music into something meaningful by donating new toys that will be distributed to families within local communities. The first donation drives have already taken place at Escape Psycho Circus at the NOS Event Center in San Bernardino, California, and Boo! Arizona at WestWorld of Scottsdale. EDC Orlando will be the next stop, continuing the initiative’s mission on the East Coast.
Festival-goers attending participating events can bring a new, unwrapped toy valued at $20 or more and receive a $20 beverage voucher as a thank-you for their generosity. Donations will be accepted throughout every day of each festival, making it easy for attendees to take part while helping bring a little extra happiness to children during the holiday season.
But the impact of Insomniac Cares goes beyond toy donations. At EDC Orlando, Insomniac is also opening the doors to its world of live event production for members of the Central Florida community and aspiring industry professionals. Students from the University of Central Florida’s Rosen College of Hospitality Management and Full Sail University will have the opportunity to explore the festival grounds, get an inside look at what goes into producing a major event, and learn directly from the people who help bring these experiences to life.
For Insomniac founder Pasquale Rotella, giving back is a natural extension of what the company has always stood for.
“My whole life has been dedicated to creating joy for people on the dance floor. I believe that experience can be therapeutic for the mind, body and soul. After doing this for so long, being able to extend that same spirit beyond our community is a blessing and something I truly enjoy. There are people in need, and if you have the ability to do more, you should. We’re committed to doing our part, and it makes dancing together that much more meaningful,” Rotella shared.
The renewed initiative follows several other charitable efforts from Insomniac, including its 2025 LA Fire Benefit events, which supported communities impacted by the devastating wildfires in Pacific Palisades and Altadena. More recently, the EDC Las Vegas 2026 Charity Auction generated $90,000 for each of its beneficiaries, Casa de Luz and Camp Alamo.
At its heart, Insomniac Cares is about taking the values that have shaped rave culture for generations peace, love, unity, and respect and putting them into action where they can make a difference. By bringing its festival community together for something bigger than the music, Insomniac is reminding everyone that the most meaningful moments don’t always happen on the dance floor.
For additional updates and future initiatives, follow Insomniac Cares on Instagram.
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